Spotify tells us that a show’s follower count and user play activity are used in determining which podcasts and episodes appear on their refreshed-every-24-hours charts. See James Cridland’s excellent breakdown on how podcast charts work if you really want to nerd out. But Spotify-and everyone else-have given us some good guidance on how they build their rankings. No, I don’t have the actual algorithm Spotify-or anyone else-uses to calculate rankings. Should you play along, podcaster? De-mystifying The Top Charts What matters to Spotify is that their users and the general public believe that to be true. Whether or not you, the working podcaster, believe Spotify is the leader in podcasting matters not. Whether or not their proclamation is true matters not. That’s yet another clear and bold proclamation by Spotify that they, not those other purple people, are the dominant force in podcasting. But it no longer requires logging into Spotify to see the data. It's the same ranking data provided in their app. Spotify has made their podcast ranking charts available via a public webpage.
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